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Mark Canavan

Co-founder, Greenheart CBD

What are CBD products, how are they made and are they all the same? An Irish grower and producer explains the differences.


Cannabidiol (CBD) oil or hemp oil all come from the hemp plant which has drawn a great deal of attention over the past few years. The hemp plant is extremely versatile and useful in a number of sectors including textiles and personal health. The plant naturally contains more than 100 cannabinoids, notably cannabidiol (CBD), but despite this, not all oils are the same.

Mark Canavan, co-founder of Co.Meathbased Greenheart CBD explains: “Most oils on the market are produced using chemical extraction or made up from concentrates but at Greenheart we keep our product fully natural and extract in a natural process known as cold pressed extraction.”

How the process works

The company uses a ‘seed to shelf’ production process that starts in the fields and provides full traceability to the end consumer.

“We grow hemp under licence, using strains permitted in the EU and scan the fields daily using AI-enhanced drones, which relay details about the health and stage of growth, so we can identify any problems and harvest crops at the optimum time,” says Canavan. The company plans to introduce larger drones that allow for soil testing, weeding and the spray application of organic fertiliser or plant nutritional products.

A new cryptocurrency ‘PUNT’

Canavan also shares his experiences of a new venture they are currently working on: “We are a very forward-thinking company and due to the evolution that is occurring in the finance sector we decided to get involved in the crypto currency space using our oil as a commodity to give our new currency ‘PUNT’ a floor price. We embarked on this project in September of 2020 and got our token listed with a number of crypto currency exchanges. Our next listing will be with Uniswap which is a decentralised exchange that holds great credit and liquidity.”

Greenheart CBD is an award-winning company winning a place in the Sunday Independents ‘30 under 30’ in 2019 and winning a Business All-Star Award for the company in 2020. Paul Walsh, the co-founder has been awarded as a ‘Thought Leader in Innovation, Technology and Sustainability’.

Greenheart CBD contains 0.00% THC

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